Amazon Prime Day early deals are here

Calling all deal hunters – we’ve got some good news for you: Amazon Prime Day 2022 is just around the corner with the sale confirmed to return on Tuesday 12 July through to Wednesday 13 July. And the retailer has already kicked off its early sale, which includes up to 50 per cent off big-ticket brands.

The event started in 2015 to mark Amazon’s 20th anniversary, and has since become one of the biggest, and best, sales events of the year. The shopping extravaganza lasts a full 48 hours and offers you the chance to save money on everything from air fryers, robot vacuums, mattresses and beauty to fitness buys, Apple products, gaming consoles and laptops.

Amazon Prime Day has traditionally been held in July, but for the past two years, the retailer’s veered off track. In 2020, it was in October, owing to the pandemic, while in 2021 it was held in June as a result of transportation concerns and the impact of the Olympics.

As for this year? Amazon has confirmed that the sale will take place in its usual slot of July with the 48-hour event kicking off at midnight on 12 July and running through to 23.59pm on 13th July, while early deals started on 21 June.

Last year’s event was its biggest yet, so it’s all to play for in 2022. To help you prepare well ahead of time, we’ve answered all your burning questions, from what Amazon Prime Day is and how it compares to Black Friday, to the best tips for securing an outright bargain and the top deals from last year.

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When is Amazon Prime Day 2022 in the UK?

The online giant has confirmed its huge two-day sale will return to its normal mid-summer July slot this year. While typically, the sale falls on a Monday and Tuesday, this year, it looks a little different and will take place on Tuesday 12 and Wednesday 13 July.

Early deals on big-ticket brands kicked off on 21 June which is notably earlier than last year, where deals started trickling in around 10 days before.

Discounts on Amazon’s own devices will start on 8 July, when you’ll be able to save up to 60 per on select devices including the Echo dot (3rd and 4th gen), the Echo show 5 (2nd gen), Fire TV cube, Blink cameras, Ring home security and Fire 7 kids pro tablet.

The best early Prime Day deals 2022


When it comes to savings on Apple products, Prime Day is the perfect time to upgrade your tech. If it’s earbuds you’re after, you can currently save £45 on the Apple AirPods pro. In our review, it was noted that they are a “high-end pair of earphones that are difficult to find much fault in”, with our tester adding that if you’re a “member of the iOS family, the AirPods pro are the best in-ear earphones you can get on the market”. Last year, the earbuds were reduced by 25 per cent, so, we expect to see an even bigger discount during the main event itself.

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Amazon fire 7 tablet: Was £59.99, now £31.99,


If you’re looking to jump on the tablet hype then Amazon fire models are certainly worth considering. One of the retailer’s best sellers, the Amazon fire 7 landed a spot in our review of the best tablets where our tester described it as “lightweight and effortlessly portable”. Boasting great speeds thanks to its quad-core processor, there’s a choice of 16GB or 32GB of storage packed under the hood. You can also expect up to seven hours on use on one charge, whether you’re listening to music, browsing or enquiring with Alexa about what to have for lunch.

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Eufy by Anker roboVac: Was £349.99, now £259.99,


Banish boring chores with Eufy’s robot vacuum cleaner. The handy gizmo can both hoover and mop your living space, leaving you hands-free. Whether scheduling cleaning, switching modes or reviewing cleaning history, you can do it all on the RoboVac app on your phone. And it’s safe to say that we’re big fans of the brand, with two similar Eufy models earning spots in our round-up of the best robot vacuums. Right now, you can save nearly 30 per cent on the do-it-all machine.

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BaByliss straight and curl brilliance hair straightener and curler, black rose gold: Was £125, now £55.99,


While we’ve not reviewed these exact straighteners, we have tested a similar pair before, the Babyliss 9000 cordless straighteners (though granted the ones on sale aren’t cordless) and our tester was impressed by how easy they were to use and that their locks stayed straight all day. The discounted tool, which is now less than half price courtesy of Amazon’s early Prime Day sale, claims to be lightning quick to heat up as it’s ready to use in just 15 seconds. Its ionic technology should lend a helping hand when tackling frizz too.

 Buy now

Fitbit inspire 2 health and fitness tracker: Was £89.99, now £58,


Take your fitness regime up a gear with this Fitbit tracker, which is currently reduced by a sizeable 36 per cent. The sleek-looking smartwatch is available in rose, white and black, and we particularly like this summery pink pastel shade. It comes with a free one-year Fitbit premium trial, so you can make the most of personalised stats, as well as keeping an eye on your heart rate, activity goals and sleep stages.

A similar model was rated best overall in our round-up of the best fitness trackers with our tester praising the “lightweight, durable and sophisticated” piece of tech.

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Got an Android phone and a hankering for the equivalent of an Apple Watch? You’ve got a few to choose from, including the Huawei watch 3, which featured in our round-up of the best smartwatches and now has 39 per cent off in Amazon’s Prime Day sale. Huawei’s range of wearables is enormous, and this fashion-first, mid-range device sits slap bang in between the fitness tracking Huawei watch fit 2 (£129.99, and luxury Huawei watch GT 3 pro (£299.99, It’s a great everyday Android watch, with two-weeks battery life, mobile data, hands-free calling, and continuous health-tracking built-in.

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Apple Airtag, four-pack: Was £99, now £80.08,


Save almost 20 per cent on a four-pack of Apple’s clever AirTag possession trackers. Using a Bluetooth connection to your iPhone, these will help you locate lost items they are attached to and can even use the location of millions of other iPhones to help you track down dropped keys or a misplaced bag. Our reviewer said: “The AirTag is incredibly cheap for what it is, and it works like an absolute charm. For any iPhone owner prone to losing things, investing in a pack of four might be one of the best decisions you ever make.”

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Le Creuset signature enamelled cast iron casserole dish: Was £355, now £255.10,


The oval version of Le Creuset’s famed cast iron wonder took the top spot in our review of the best casserole dishes, with our tester saying the 27cm dish is the perfect size for a family.

Slightly more spacious, you can save nearly 30 per cent on its rounded 30cm sibling in the lead-up to Amazon Prime Day. “It has a heat-resistant knob, large handles to move from oven to table without struggling and a tight-fitting lid to lock in moisture,” our tester said. “The enamel interior is a real wonder too – most food is simply wiped straight off afterwards.”

While an obvious choice for casseroles and soups, the dish also became a go-to for roasting meat for Sunday lunch. “We were most impressed by its weight though, which was noticeably lighter than all the other cast-iron dishes we tested and easily made it our best buy, despite the hefty cost,” our tester added.

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Oral-B iO9 electric toothbrush: Was £499.99, now £241.58,


If you’re searching for a new toothbrush, chances are you’ve realised that they don’t come cheap. But thanks to Amazon, this Oral-B option is currently 50 per cent off. It featured in our review of the best electric toothbrushes with our writer noting that the “oscillating action feels like it’s cleaning the teeth very thoroughly” and it performed particularly well when “clearing and cleaning braces”. You can even connect the toothbrush to an app via Bluetooth so that you can assess how well you’re brushing your gnashers.

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Asus vivobook OLED 15 M513UA: Was £699.99, now £479.99,


There’s £220 off the 15in Asus vivobook OLED on Amazon Prime Day. OLED screens are a class above typical LCD displays and are unmatched when it comes to colour vibrancy and contrast, making them ideal for watching entertainment on the go. At £479.99 this is one of the cheapest OLED laptops we’ve ever come across. The vivobook is no slouch in other departments either: with an AMD Ryzen 5 CPU, 8GB of RAM and a 512GB SSD, this Windows 11 laptop comes highly recommended.

Buy now

The best early Prime Day deals on Amazon services

Amazon Prime Video


Amazon’s streaming service Prime Video is included within a Prime membership, and thanks to its early Prime Day deals you can currently get up to 60 per cent off a selection of films and TV shows, either to rent or buy. With some films available to rent for as little as £1.99. Perhaps you’re yet to see Spider-Man: No Way Home or Yellowstone: Season 2, whatever your preference, stream to your heart’s content.

Browse Prime Video now

Amazon Music Unlimited


If you’re yet to try Amazon Music Unlimited – the online giant’s music streaming platform – it’s currently offering Prime customers four months of access for free. You can stream more than 70 million songs ad-free, listen to millions of podcasts and, even if your connection drops, you can still play your favourites offline. Should you wish to have it for free for longer (we don’t blame you), if you buy an Amazon Echo device today (was £49.99, now £39.99,, you’ll get Amazon Music Unlimited for six months without paying a penny.

Browse Amazon Music Unlimited now

Amazon Prime Gaming


Calling all gamers, Amazon hasn’t forgotten about you in its early sale, there are a whole host of deals you can snap up now. What’s more, you can currently download more than 30 games for free from Prime Gaming, be that Mass Effect Legendary Edition or Star Wars Jedi Academy. Depending on the game you choose, it’ll be available to play on Xbox One, Xbox Series X/S, PS4, PS5 and your PC.

Browse Amazon Prime Gaming now

Kindle Unlimted


If you’re a bookworm, you need to know about this. Amazon is giving Prime members access to Kindle Unlimited for three months at no cost. The service, which allows you to download more than two million books, magazines and audiobooks on any device with the Kindle app, usually costs £7.99 per month, so you should definitely give it a whirl while it’s completely free.

Browse Kindle Unlimited now



If you prefer to listen to your books, meet Audible, the online library that allows you to enjoy a vast collection of recorded tomes. Prime members can currently enjoy a three-month trial for free thanks to Amazon.

Browse Audible now

What is Amazon Prime Day?

Amazon Prime Day is an annual, two-day sale event that sees the retailer reduce the price of thousands of products from big-name brands, including Apple, Samsung, KitchenAid, Shark, Philips, Bosch, Rimmel, Miele and so many more. This year’s event will see Amazon’s lowest prices ever on products from Sony and Bose.

The first of its kind took place in 2015 and lasted just 24 hours. But it wasn’t until 2019 that the event was extended to a full two days.

Just remember, in order to access the whopping discounts, you must have an Amazon Prime membership

Best Amazon Prime Day tips

Most importantly, we’ll be your savvy shopping experts leading up to, and during the event, highlighting the very best deals on everything from Apple Watches, Nintendo Switch consoles and earbuds to mattresses, air fryers and robot vacuum cleaners. From everything our tech writer is looking out for in the sale to the books on our wishlist and the TikTok-famous products to have on your radar, we’ve got all areas covered ahead of the big day.

We’ve already kickstarted our liveblog, which provides you with a minute-by-minute update on all the latest news and intel.

Aside from our expert help, though, we’d recommend being as prepared as possible by adding the items you know you’re desperate for to your wishlist ahead of time, so you can check out with ease.

Similarly, it’s also worth downloading the Amazon app. During Prime Day, you’ll find what the retailer calls “lightning deals”, which are whopping discounts that are active for a few hours at a time. You can also set up alerts so that you’re pinged when a discount goes live.

Best deals from last year

During last year’s Amazon Prime Day, there were a number of truly unmissable deals.


Apple products saw a huge reduction – for example, Apple’s AirPods pro (£184, were reduced by 25 per cent, while the Apple Watch SE (£249, was slashed to just £286.99 – a very impressive deal at the time.

Similarly in the realm of tech were some whopping markdowns on Amazon’s own-brand products – the Fire HD 10 tablet (£149.99, was reduced by 47 per cent to just £79.99. The Kindle paperwhite (£114.65, meanwhile, saw a similarly impressive discount, making it just £89.99, compared to the usual £129.


If home appliances are what you’re after, you may be interested to know that there were massive savings to be had in that department too. Shark’s anti-hair wrap vacuum cleaner proved hugely popular, with the price going from £379.99 to as little as £183.99.

Another sale purchase that was of serious interest to many was Ninja’s air fryer (£199, which had an impressive 40 per cent off, meaning there was a saving of £100.

There were also plenty of top offers in the way of gaming too. PlayStation fans were treated to a three-month Plus 3 and PlayStation Now membership for just £29.99 instead of £42.98.


There was even £15 off on an Xbox series S bundle (£249,, which at the time was quite something owing to the stock issues the console has been plagued with.

If you missed out last year or are just wondering how this year’s event will fare, we’re expecting similar price drops for 2022, so you’re in for a treat.

Amazon Prime Day vs Black Friday: Should you wait?

When it comes to sales events, Black Friday and Amazon Prime Day are the biggest and the best. But of course, there are differences between the two that might influence when you choose to shop.

One of the main differences is that during Black Friday you’ll see thousands of retailers partaking and offering big discounts across the board, so in theory, you have more choice.

This is in stark contrast to Prime Day, where the sale is limited (albeit not so much considering the sheer number of products the retailer stocks) to just the items on Amazon’s website. That being said, the perk of Prime Day is that the deals are all in one place, making it far easier to navigate than the beast that is Black Friday. And the discounts are exclusively for those with a Prime membership, so you may have more of a chance of snapping up an absolute bargain because there’s less competition.

On Prime Day, the main deals you’ll see are across Amazon’s tech and own-brand devices, with discounts up to 50 per cent off in previous years, so it’s the perfect time to benefit from huge savings.

To answer the question of whether you should wait, with Amazon’s previous track record in mind, you’ll get very similar, if not the same, deals, so we’d suggest shopping to your heart’s content on Prime Day.

How to sign up for Amazon Prime

As we’ve noted, the deals on Prime Day are exclusively for those with an Amazon Prime membership. It costs £7.99 a month or £79 for a year. Signing up couldn’t be easier, all you need to do is go to the Amazon Prime landing page and enter your details.

If you don’t want to pay the monthly fee, you can get a 30-day free trial, which will also gain you access to the sale, but we’d recommend doing this closer to the time. While you won’t be charged, you will need to input your card details when signing up, as Amazon automatically converts you to a paid membership after 30 days.

Is Amazon Prime worth it?

Whether a subscription service is worth it is, of course, down to personal preference. But, you do get a whole host of perks from being an Amazon Prime member.

You’ll not only benefit from the Prime Day deals, but you will also have free next-day or same-day delivery on items, as well as access to thousands of free e-books and access to Prime Video and Amazon Music services.

All this for just £7.99 a month is pretty good going, so we’d recommend signing up.

Previous Prime Day dates

  • 2015 – 15 July
  • 2016 – 12 July
  • 2017 – 11 July
  • 2018 – 16 July
  • 2019 – 15 July
  • 2020 – 13 October
  • 2021 – 21 June

Voucher codes

For the latest discounts on tech, gadgets and more, try the links below:

Read more on Amazon Prime Day 2022

Your ultimate guide to Amazon Prime Day 2022 – Expert insight on what to expect, how to get the best deals and confirmed dates

The best home and kitchen Prime Day deals to expect – We’re predicting huge savings across big-name brands such as Shark, Dyson, Nespresso and Philips

Your ultimate guide to tech Prime Day offers – Our experts share insight into the gadgets to watch, from tablets to headphones

The top gaming discounts to know this Amazon Prime Day – Any gaming heads will want to bookmark this guide, where we detail the best deals based on this year’s releases and last year’s top sellers

Best Amazon device deals to watch out for this Prime Day – The tech giant offers huge discounts on its own-brand devices, and we’ve got all the latest insight

Amazon Prime Day Nintendo Switch offers to expect – Following the release of the latest Switch OLED late last year, we share our predictions for this year’s sales event

The Prime Day Apple deals to know – Whether you’re in the market for a MacBook or a shiny new iPad, read our guide for all the details

The fitness deals to expect this Prime Day– From New Balance trainers to Sweaty Betty gym leggings and Nutribullets, here’s everything you need to kow

Best alcohol deals to shop this Amazon Prime Day – Whether you’re a vodka lover or whisky fanatic, we’re expecting some serious price cuts in the booze department

The top laptop discounts to know for Prime Day 2022 – We’re predicting some big savings on Dell, Lenovo, Surface and more

The best Amazon Prime Day TV deals to expect– The shopping bonanza is the perfect time to snap up a seriously discounted 4K or OLED telly

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